AI Without the Hype - Just Real-World Impact
Making AI Simple, Practical, and Powerful for Small Businesses.
AI isn’t about replacing people—it’s about empowering them. It’s not about complexity, it’s about clarity. And it’s not just for tech giants—it’s for businesses like yours, ready to work smarter, not harder.
The Story: Where It All Started
The Vision: Why We Exist
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Our vision is to empower smart business owners, small teams, busy entrepreneurs, and marketers to unlock AI’s full potential—bridging the gap between what AI could do and what it actually achieves in capable hands.
Too often, AI feels like an exclusive club -reserved for tech giants with deep pockets and specialists who speak in acronyms.
That’s not how it should be.
Our vision is simple: AI should be a tool that works for small businesses, not something that only works for big corporations.
No nonsense. No jargon. Just real, usable AI that works for you.
Right now, businesses are being bombarded with new tools, new promises, and new jargon—but little real guidance. Everyone’s telling you AI will change everything but no one’s explaining how to actually use it in a way that makes sense for your business.
That’s where we come in.
Get Smart AI exists to make AI simple, practical, and powerful for small businesses—so they can achieve more with less.
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AI wasn’t always in our plan. Helping businesses get better results was.
For over 30 years we’ve worked with teams, managers and business owners, demystifying
everything from business
processes to marketing
strategies and workflow
improvements.
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The pattern was always the same:
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People were overwhelmed.
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They didn’t have time to sift through endless tools.
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They just wanted simple, effective solutions that worked.
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Then AI came along. And suddenly, the noise got louder.
Everyone was talking about AI—but no one was explaining how to actually use it.
So we decided to fix that.
Get Smart AI was built to cut through the confusion and make AI accessible, actionable, and genuinely useful. Whether you’re starting from scratch or building on your existing skills, we help you take the right steps, in the right order and with confidence.
The Mission: What We Do
& How We Do It
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To teach, train, and inspire small businesses to confidently integrate AI into their workflow—helping them market smarter, work faster, and grow stronger, without the tech overwhelm.
We believe in:
Breaking down AI into clear, practical steps.
Focusing on what works—not what’s trending.
Keeping things hands-on, engaging, and jargon-free.
We’re not here to 'big up' AI. We’re here to help you use it.
Our Values: What Matters to Us
Curiosity – AI moves fast. We strive to stay ahead of the trends so you don’t have to.
Impact – If AI doesn’t improve your business, it’s not worth your time.
Accessibility – AI should be for everyone. No gatekeeping, no tech snobbery.
Simplicity - If it’s too
complex, it won’t work. We
strip AI down to what actually
matters.
Authenticity - No fluff, no
filler - just straight-talking
guidance that delivers results.
Confidence-Building – AI should feel doable. We make it that way.
Get In Touch
Whether you have questions, need support, or want to explore how AI can help your business, we’re here for you.
And just to note that we’re practicing what we preach—our ChatBot PA is ready to assist with immediate queries (relating to services, ai and practically anything to do with business and marketing - at least that's the plan) - using our growing FAQ resource. Prefer the human touch? Reach out via email, phone, or form and we’ll respond within 24 hours (even at the weekend).
Contact Details
Curious to know More
Now is always a good time to start!
Find out more about how you can kick-start your learning with us today or explore what other services we offer. We can do it for you if you like (not the learning but the making)!
Meet Our Founder
Generative AI - Served with Passion and Practical Know-How
Hello, I’m Susi Hogan. Now, I know what you’re thinking - another person in marketing and tech claiming to be a “game-changer.” And let’s be honest - we’ve all heard that one before, haven’t we?
Here’s the thing: I’m not about the whole tech-world or the hype about AI. I’m about getting stuck in, solving problems, and delivering results that actually matter. It's what I have been successfully doing for rather a long time. Working closely with Company directors, managers and small businesses. For me, it’s all about combining smart strategy, a dash of creativity, and a solid dose of hard work to make things happen.
I’m particularly passionate about Generative AI - it’s already transformed the way I work, and I’m excited about the potential it has to revolutionise small businesses and marketing. From automating repetitive tasks to generating creative content, It's here and I am loving it! I’ve seen firsthand how it can save time, spark ideas, and drive growth.
My mission is simple:
To share my enthusiasm and know-how, helping small businesses and fellow marketers harness the power of Generative AI to work smarter, not harder - so you can focus on what you do best (and I do try, wherever possible, to really surprise you - in a good way - and to encourage you to be the best version of you - certainly in a work capacity).
Career Highlights
Yes, they’re all me - as seen through various AI image styles! I thought it was a fun way to show how I can be a bit of a chameleon, successfully adapting to different roles and challenges. Over my 30+ years in the business world, I’ve worn many hats and developed a wide range of skills, from business planning & marketing to training and strategy (didn't want to run out of page but it's a long list!).
Just like these AI-generated versions of me, I’ve learned to adapt, evolve, and bring the right tools and expertise to the table - no matter the situation. I've always loved a good challenge! All of this is poured into the online courses. Or if you prefer, I can do it all for you!
A Final Note
I genuinely care about what I do - helping businesses unlock the potential of AI isn’t just my job, it’s my passion. Whether I’m creating content, sharing a funny anecdote, or having a good laugh (and honestly! I promise I will share these moments), I aim to make your journey with AI feel exciting, accessible, and maybe - fingers crossed even fun.
I hope you’ll find Get Smart AI to be the smart solution you’ve been looking for.
Connect with me on LinkedIn and join me on this journey—let’s make AI work for us all!
With a career spanning over three decades (where did it go?), I’ve worked across B2B and B2C sectors, from engineering to e-commerce. Some of my highlights include:
✅ Pioneering Training Initiatives – Collaborated with the DTI and City & Guilds to develop industry-specific qualifications, delivering workshops, roadshows, and training courses nationwide..
✅ Transforming Teams – Led the functional analysis of a bustling customer service and marketing department, building it from scratch, upskilling the team, and mentoring them to success
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✅ Empowering Businesses – Partnered with senior managers and teams across the UK and globally to create marketing and business training programmes that improved processes and inspired growth.
✅ One-to-One Coaching & Mentoring – Worked closely with individuals and teams to deliver tailored training that meets real business objectives.
Holding Global and UK-based roles as part of a Senior Team. Working for big corporate through to very small businesses.
Glossary & FAQs For This Page
AI Adoption: Integrating AI into business operations for efficiency.
Machine Learning (ML): AI systems learning from data patterns.
Large Language Model (LLM): AI trained on text to generate human-like responses.
Business Processes & Workflow: Steps businesses take to complete tasks efficiently.
Digital Transformation: Integrating technology into business strategies.
Upskilling: Learning new skills to stay ahead with AI adoption
What if I don’t have time to experiment with AI?
We offer structured, actionable training for quick wins.
What support do you offer after training?
We provide ongoing support, resources, and tailored strategies.
How can AI improve my workflow?
AI automates tasks, improves efficiency, and saves time.
What makes Get Smart AI different from others?
We focus on practical AI adoption with clear, structured learning.
Who is Get Smart AI for?
Small businesses, entrepreneurs, and marketers who want AI without the overwhelm.
Do I need technical skills to benefit from your courses?
No tech background needed! Our courses are designed to be practical, hands-on, and easy to follow, no matter your skill level.
Can you help me get started with AI?
Yes, we break AI into clear steps for easy implementation.
Do you offer one-to-one training?
Yes, we provide live, hands-on collaboration and on-demand tools.
We wanted to share a funny moment. AI is a great tool but sometimes it can really zone in on a prompt and go out of it's way to exaggerate. On this occasion we had noted it was for a British Audience. We got this below. Might be that Dick Vayn Dyke's portrayal of the 'cheeky Cockney' in Mary Poppins is the 'go-to' norm for 'British'? Who knew?
And, to cap it the system even gave us American Spelling in spite of 'over-Britting' the rest - see if you can spot it!
Blimey, What a Time to Be in Business!
Picture this: You're a small business owner in Britain, perhaps running a cozy shop in Manchester or a bustling café in Bristol, and you've just discovered you've got a proper technical wizard in your pocket. No, not Harry Potter – something even more magical: generative AI.
Remember when getting professional-looking marketing materials meant either spending a small fortune or settling for something that looked like it was made on Windows 95? Those days are well and truly over, mate. Now you've got AI tools that can whip up everything from social media posts to website copy faster than you can say "cuppa tea."
It's absolutely brilliant how these AI assistants are levelling the playing field. Your local bookshop in Cornwall can now create content that rivals the big chains, and that charming family-owned bakery in Edinburgh can design adverts that look like they've come straight from a top London agency. Small businesses finally have a fighting chance against the corporate giants, and isn't that just proper lovely?
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When AI Goes Wrong: The Good, The Bad and the Hilarious!
Dick Van Dyke meets Don Cheadle (in Ocean's Eleven)
